Rising temperatures during the summer months have always been a big bonus for Cairns. Twin those with the natural attraction of the Great Barrier Reef, and there are great prospects for tourism across the region.
However, Cairns isn’t the only city in Australia vying for interest of both domestic and international visitors. To that end, Member for Cairns Gavin King has announced that in his vision, the city’s unique selling point should be that it’s ‘the most liveable tropical city in the world.’
“I believe we can and should set ourselves the collective goal of becoming the world’s most liveable tropical city. This goal would become our city’s brand, our point of difference in the global marketplace. It will help attract new residents, strengthen our economy and improve our lifestyle and liveability,” Mr. King explained in a statement.
With the next election fast approaching, lawmakers see the need to improve the overall quality and cost of living across Cairns – something which has long been an issue.
The project to reinvigorate the city as a premier tourist destination not only in Australia, but across the entirety of the Asia-Pacific region, could see that sticking point addressed.
“In my view we need to attract bright young minds and adopt a far more positive, proud and proactive attitude about our great city. We need to fund and build infrastructure and projects that facilitate the vision, and change the way we think about and pursue economic development,” explained Mr. King further.
With a number of proposed projects across the region set to attract more visitors to Cairns and wider Queensland, tourism in the region continues to go from strength to strength.
If you’re a business owner in the tourism industry and are unsure how to provision for any growth, consult with Williams Graham Carman lawyers in Cairns for business structure and plan advice.